01/05/2026

The Modern Brides BFF

A premium wedding content brand delivering same-day cinematic films and bridal storytelling.

Luxury Service

Meta Ads

Services

Meta advertising mentorship

Wedding Content & Creative

Client

The Modern Brides BFF

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Brief

The Modern Brides BFF is a fast-growing wedding content business founded by Kristine Satorre, built almost entirely through organic content and word-of-mouth referrals. By mid-2025, monthly revenue had settled around $10,000 with all bookings coming through Instagram and personal connections.

Kristine knew Meta advertising was the key to scaling beyond her existing audience. After a frustrating experience with a paid agency, she wanted to learn how to run her own campaigns so she could grow without depending on anyone else.

The Challenge

Four months with a paid agency produced exactly one lead at a cost of $549. The retainer kept running while results stayed flat, which left Kristine paying for an outcome she wasn't getting.

She needed to learn Meta ads herself, in a way that worked around an already-busy wedding season, without weeks of generic course content that didn't apply to her business.

The Approach

I built a private mentorship program tailored entirely to her business and her schedule.

The approach focused on:

Building static ads designed to convert
Repurposing what was already working organically
Structuring her first campaign from offer to optimisation
Reading the data to make confident decisions
Setting up retargeting and scaling campaigns properly

The Results

After the first month of running her own campaigns, Kristine saw immediate, measurable results:

36 booked inquiries in the first month at $55 per lead
699 qualified leads generated over nine months at $39.23 average
150+ additional Instagram DM conversations driven by the ads
Monthly revenue grew from $10,000 to over $50,000 on average

Conclusion

The best outcome a small business owner can ask for is independence. Nine months on, Kristine still runs her own ads, the cost per lead keeps dropping, and she owns the entire system end to end.